Station profiles


KBBO THE FAN 1390 AM / 104.5 FM

Yakima’s home for the Mariner’s, Cougars and Huskies. Weekdays from 7am to 7pm we simulcast KIRO, ESPN radio out of Seattle. The rest of the time we’re Yakima’s Fox Sports station.

 About KBBO

KBBO 1390AM & 104.5FM THE FAN! The Fan is Yakima’s sports radio station, and the official Mariners affiliate, where “FANS” can hear every Seattle Mariners game. The Fan is also home to Cougar football (GO COUGS!). The Fan covers all things sports in and for the Pacific Northwest. Listeners tune in to hear analysis from Seattle’s best experts provided by KIRO sports radio. Seahawks, Sounders, Huskies, Cougars and Mariners! They’ve got the PNW covered from top to bottom and the nation through Fox Sports nights and weekends!

 Benefits of Advertising with KBBO

The Yakima Valley loves their sports teams! These Fans are True to the Blue. 27% of Washington’s pro sports season ticket holders come from the Yakima Valley! Sports Fans are dedicated listeners with a taste for professional flair. If you’re looking to hit a homerun with your advertising dollars, let’s play ball.



  • Sports

  • 25-64

  • 3,300

  • Facebook



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